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Area couple opens shop on Mitchell's Main Street

They both wear boots to work -- just one pair's a whole lot cuter. Lynn and Erin Geuke make their home in Plankinton but while Lynn works as a South Dakota Game Fish & Parks wildlife conservation officer for Aurora and Jerauld Counties, Erin'...

Erin, Aylah and Lynn Geuke
Erin, Aylah and Lynn Geuke

They both wear boots to work - just one pair's a whole lot cuter.

Lynn and Erin Geuke make their home in Plankinton but while Lynn works as a South Dakota Game Fish & Parks wildlife conservation officer for Aurora and Jerauld Counties, Erin's beauty salon and fashion business, Adorn Boutique, is on Main Street in Mitchell.

"Because of Lynn's placement, we were looking for a small town to raise a family and Plankinton has been a great fit for us," Erin said. "We've made a lot of friends and it's close to Mitchell."

Erin, originally from Ethan, and Lynn, from Elkton, met at Dakota Wesleyan University where Erin attended for one year before going to Black Hills Beauty College in Sioux Falls. Lynn graduated in 2011 and went to work for the GF&P and they reunited when she returned, marrying in 2013. They have one daughter, Aylah, 2, and a baby due in June.

It all came together for the couple when a Main Street business became available in 2012.

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"I have always wanted to be an entrepreneur so when Cut 'n' Loose came up for sale, I knew it was the perfect opportunity," Erin said. "My parents and Lynn are so supportive. I told the three of them I wanted to buy this business, and being so young, I couldn't believe they all said 'Go for it.' I'm extremely grateful for how much they encouraged me."

Adorn Boutique is a salon as well as a boutique store for women, carrying clothing, jewelry, fashion scarves and more.

"I love cosmetology, but I always had a dream of adding retail; I wanted to be able to do both," she said.

And by opening her own business, she could.

Lynn enjoys his position with the GF&P and this past fall was named the Midwest Law Enforcement Officer of the Year.

"Every day is different, you have to be ready for anything because things can change rapidly," Lynn said about his job. "I enjoy helping people, and protecting and managing our wildlife resources is something I believe strongly in. I very much enjoy what I do."

Erin is also a board member for Mitchell Main Street & Beyond and sees the value in helping Mitchell's Main Street grow and develop.

"We both recognize our downtown's potential and believe a streetscape is a must," Erin said. "I'm excited about where this might go, which is partly why I joined the board. Also, as a Main Street business owner I wanted to have a hand in promoting downtown. There's a lot people can volunteer for - whatever your passion, marketing, events - so getting involved was easy."

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As far as choosing Mitchell as her business's site, she said Mitchell's the perfect size - small enough to get to know her customer base personally and large enough to support her business with new clients and tourists.

"I am very pleased to own a business in Mitchell - my customers are amazing and many of them have become family to me," she said. "I'm very thankful for the business owners who have taken me under their wing to help my vision succeed. You don't have to be huge to succeed, you just have to be willing."

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