While some companies spent upwards of $5 million to get their message on the Super Bowl, Kansas farmer Greg Peterson and his brothers have used their talents and the magic of YouTube to educate audiences worldwide about modern agriculture.
Greg will be the featured speaker/entertainer at the Women in Blue Jeans conference Feb. 20 at the Highland Conference Center in Mitchell. The WIBJ conference is also sponsoring a special presentation by Peterson for students at Mitchell Technical Institute at 2:30 p.m. Feb. 18 in the Nordby Trade Center on the MTI campus.
The Peterson Brothers first parody "I'm Farming and I Grow It" in 2012 set to the music of "I'm Sexy and I Know It" was seen more than 5 million times in 200 countries in the first two weeks on YouTube, and has been seen more than 9 million times as a whole. Since then the group has done other parodies such as "Farmer Style," "A Fresh Breath of Farm Air," "Bale" and "Chore." Their latest video "Farmers Feed the World" features video of a wide variety of crops being grown and harvested worldwide.
While Greg's message focuses on agriculture, the 2013 Kansas State University graduate emphasizes the importance of explaining one's business stating that like with agriculture, if farmers don't tell their story someone else will. Greg and his brothers have taken their message of how they promote agriculture to audiences around the country and overseas.
Registration for the Women in Blue Jeans conference is still available at womeninbluejeans.org. The conference starts the evening of Feb. 19 and continues through the day Feb. 20. Sessions include Greg Peterson, managing dementia, social media and blogging, craft beer, chalk painting and others.
