First Fridays to return to Mitchell’s Main Street featuring car shows, 3-on-3 basketball and more

Ashley Endres, director of Mitchell Main Street & Beyond, said it's possible as many as 2,000 people could attend.

A banner displays the sponsors for First Fridays on Main. (Hunter Dunteman / Republic)

MITCHELL — As the temperatures trend upward and hints of summer invade the city, Mitchell Main Street & Beyond is gearing up for First Fridays on Main.

Beginning May 6, and on the first Friday of each month until Sept. 2, the organization will host a downtown gathering, between Fifth and Seventh avenues, full of entertainment, fun and food for the community.

Ashley Endres, director of Mitchell Main Street & Beyond, said it's possible as many as 2,000 people could attend.

“I’m hoping we can see as many as 1,000, 1,500 or even 2,000 people, because the more the merrier,” Endres said. “Always, my expectation is that the community comes out as we’re getting enough word of mouth and advertisements and utilizing our resources.”

The first of five iterations this summer, Friday will feature Cruisin’ for a Cause’s sixth-annual Show & Shine, featuring classic, hot rod and street cars plus off-road vehicles. Cojo & Co., a South Dakota-based honky tonk and junky blues band, will perform.
For the second-straight year, the gathering will feature the announcement of next year’s Corn Palace mural theme (which Endres wouldn’t spoil). Inside the Corn Palace, the Modern Woodmen's Hometown Hero's will present its annual awards.


"Its National Tourism Week and that’s kind of a big thing. Why would we not highlight that on our First Friday?” Endres said. “We’ll also have the Hometown Heroes presentation. They will be having a little space set up within the Corn Palace and they’ll come on stage at 7 p.m. and give out their awards and give their presentation.”

Outside, Scotty D’s, Forking Delicious, Ol’ Reds, J&J Concessions and Schroeder’s Snak Shak will serve food, while beer can be purchased at various locations within the gathering’s boundaries. Various businesses and organizations will set up vendor booths, including the Heart and Sole Cancer Walk, Homecare Services and more.

For the kids, craft and activity stations will be set up, as will a bouncy-house.

Car enthusiasts and community members gathered for a car show held by Cruisin' for a Cause during a First Fridays on Main event May 4, 2018.
Sam Fosness / Mitchell Republic

But not everything will be the same this year, Endres said.

Mitchell boys basketball coach Ryker Kreutzfeldt plans to host a three-on-three basketball tournament on outdoor courts. Endres said if it sees success, it’s likely it would be brought back for future First Fridays, as well. More information regarding sign-up will be distributed in the coming weeks.

Plus, August’s event will actually fall on a Thursday, in a combined gathering with the city’s annual Pre-Sturgis Party. Endres said both events will operate similar to how they have in years before, but will run simultaneously in the same location.

“From last year to this year, we’re continuing to add as much as we can for variety. There’s plenty to do, to look at or to sit and relax, if that’s what you want to do,” Endres said. “It’s about incorporating as much of the community as possible.”

Endres said in addition to joining Mitchell Main Street & Beyond for an evening of fun, community members should come out to support the local businesses, organizations and nonprofits that support the area for the rest of the year.


“It’s great to see community involvement,” Endres said. “Most of these organizations and nonprofits support our community year round, and this is a good way to come down and enjoy a night out and show them that support in return.”

Details for each event can be found on Mitchell Main Street & Beyond’s website.

A South Dakota native, Hunter joined Forum Communications Company as a reporter for the Mitchell (S.D.) Republic in June 2021 and now works as a digital reporter for Forum News Service, focusing on regional news that impacts the Dakotas, Minnesota and Wisconsin.
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