PIERRE, S.D. — The South Dakota Advertising Federation criticized the state government's meth campaign, which is titled "Meth. I'm on it." and the $1.375 million contract the state awarded to Broadhead Co., a Minneapolis marketing agency, for the media campaign.
South Dakota Governor Kristi Noem announced the start of the campaign on Monday, Nov. 18.
The campaign's website, http://onmeth.com, focuses on treatment options and solutions for meth use.
"When public, in-state entities decide to award large advertising budgets to out-of-state companies, we can’t help but throw a red flag and remind the public of the implications," said South Dakota Advertising CEO Maggie Saugstad.
Saugstand stated in the release that nine in-state agencies vied for the Meth Awareness Campaign, noting that the campaign "should not be taken lightly."
"The budget dollars that are now exiting our state could have been put to great use here. They could have saved positions at agencies that are looking for new business. The dollars could have given new graduates opportunities to stay in state. The dollars could have delivered a message by South Dakotans that resonates with South Dakota," Saugstad said.
"This holiday season — and all year round — please consider the incredible talents, retailers and opportunities we have here in South Dakota. Please patronize them and feel good about stimulating in-state economy and providing additional and new opportunities," Saugstad said.