ADVERTISEMENT

ADVERTISEMENT

Country Corner Boutique, You-Nique Consignment call it quits

Another Main Street business is closing its doors for good. Country Corner Boutique, owned by Mary Wipf, is shutting down after being open for eight months. This comes approximately five months after Gamerz Choice, a former Mitchell Main Street b...

Country Corner Boutique at the corner of Third Avenue and North Main Street is currently having a closing sale for both the boutique and consignment stores. (Matt Gade/Republic)
Country Corner Boutique at the corner of Third Avenue and North Main Street is currently having a closing sale for both the boutique and consignment stores. (Matt Gade/Republic)

Another Main Street business is closing its doors for good.

Country Corner Boutique, owned by Mary Wipf, is shutting down after being open for eight months. This comes approximately five months after Gamerz Choice, a former Mitchell Main Street business, called it quits in May.

For Wipf, closing the doors of her boutique, which sells women's casual wear, was a difficult decision, but one she had to make.

"(People) love the clothes and they love the pricing. It's just been such a bad economy this year and I have a feeling it's going to be going into next year," Wipf said Tuesday. "... If I could, I'd leave it open, because I know it'd do great. Out of my pocket book, it's not going to happen."

When Country Corner Boutique - located at 300 N. Main St. - opened in March, Wipf said business was "on and off," but then was slow for a few months. It peaked again toward the end of the summer, but in recent months, Wipf said business "just died."

ADVERTISEMENT

The business was not generating enough sales to sustain itself, which led Wipf to make the decision to shut down.

"And I said, 'Yeah, we can't do this,' " Wipf said.

Wipf announced to shoppers in a Facebook post Nov. 9 that the store would be shutting down, and will be having a going out-of-business sale through the 22nd of November.

Wipf is also shutting the doors on You-Nique Consignment shop, which is located in the same building as Country Corner. But Wipf's third business, Awaken Cryotherapy, will remain open.

While You-Nique Consignment and Country Corner Boutique will be closing, Wipf said the future still looks good for Awaken Cryotherapy Spa, which has "been a pretty big hit" in Mitchell.

The spa's cryotherapy treatments help with arthritis, fibromyalgia, West Nile virus, back pain relief, and even certain kinds of cancer.

Wipf said there are already plans in the making to expand Awaken Cryotherapy, which will include the addition of a heat sauna.

Transforming downtown Mitchell

ADVERTISEMENT

Despite the recent business closures, Executive Director of Mitchell Main Street & Beyond Jen Johnston said downtown is still an ideal place for startup businesses. Johnston said both Gamerz Choice and Country Corner Boutique had different reasons for closing, which had little to do with their location on Main Street.

"While some businesses have moved from downtown and thrived, others have not," Johnston said. "There are other businesses who moved from downtown to one of the mall areas on the edge of town and quickly went out of business, as the location did not give them enough of the hoped for increased volume to pay the much higher rents and expenses. It depends on the strength and resources of the individual business."

Johnston said a revitalization plan for all of Mitchell, including Main Street, is in the works, and will help the group meet its goal to transform downtown into a "vibrant, unique, successful, hip, fun place to shop, dine and live."

Efforts by the city, including two park projects and recent discussion to overhaul the city's nuisance ordinances, will help improve the appearance of Mitchell's historic downtown district, according to Johnston.

Earlier this month, the city hosted two public forums to discuss overhauling the local nuisance ordinances. Locals who attended the forums stated their concerns for the conditions of buildings in Mitchell, which sometimes discourage shoppers from visiting the area. City Attorney Justin Johnson said the proposed updates to the code will make the ordinance more understandable for residents.

The two recent park projects will also help "spruce" up Main Street and benefit local businesses, according to City Council President Jeff Smith. The first project - located on the corner of First Avenue and Main Street - is the veterans park which honors five branches of military with large 8-foot insignias. The Sixth Avenue plaza project, which is planned to be located south of the Corn Palace, is the second recent project taken on by the city.

Both of these projects were "quality investments," Smith said, and while it will take time for funding and planning before the projects are in place, the concept will have a positive impact on the downtown area and all of Mitchell.

Smith said he recently noticed that Country Boutique was closing when he walked by the storefront, and while he said it's sad to see a business go, it's good to look at the bigger picture.

ADVERTISEMENT

"We can look at the couple businesses that are leaving, but I still like to focus on the hundreds that are still there," Smith said.

Smith said the economy probably had an impact on several businesses throughout Mitchell, as well as the dip in both the agriculture economy and hunting season. But with the holiday season coming up, businesses should see a boost in sales that will hopefully take them through the winter and into the tourist season, Smith said.

"We know businesses come and go, especially small businesses and there's always several factors included into reason why they are opening and why they are closing, but I want to encourage the people who are coming into the holiday season to shop locally, and that will definitely help our local economy," Smith said.

What To Read Next
Discussion will take place during the 6 p.m. meeting on Monday at City Hall
Lawmakers have said it is likely only one is affordable at this time without cutting programs or adding other taxes or revenue streams
Members Only
Although Mitchell's rates would be increase, the proposed equitable rate structure could lessen the increased costs for residential customers' water and sewer bills.
“We see that when things happen in the coastal areas, a few years later, they start trending toward the Midwest,” said Rep. Ben Krohmer, serving his first term in the House.