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Adorn Boutique, Get Pinned see new ownership

Two fresh faces have joined the Mitchell Main Street. This month, Adorn Boutique and Get Pinned saw an ownership switch, and both owners have upgrades in mind for their recently acquired businesses. Megan Reimnitz, formerly the managing director ...

Jasmyn Lang officially took over as owner of Get Pinned on March 1 located at 210 N. Main Street in downtown Mitchell. (Matt Gade / Republic)
Jasmyn Lang officially took over as owner of Get Pinned on March 1 located at 210 N. Main Street in downtown Mitchell. (Matt Gade / Republic)

Two fresh faces have joined the Mitchell Main Street.

This month, Adorn Boutique and Get Pinned saw an ownership switch, and both owners have upgrades in mind for their recently acquired businesses.

Megan Reimnitz, formerly the managing director at the Mitchell Area Community Theatre, has taken over as owner of Adorn Boutique - located at 116 N. Main St.

Working together with former owner Erin Geuke for the past few months, the keys were officially given to Reimnitz last Thursday.
Reimnitz wanted to open a boutique in the Mitchell area for "quite awhile," she said, hoping to open a store specializing in maternity and baby-related items. She discovered Geuke wanted to sell Adorn, and the two hit it off.

"Erin did a great job in building up Adorn and getting great customers in and really loyal base," Reimnitz said. "I really lucked out instead of starting from the ground up."

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The boutique, which focuses mainly on women's clothing and accessories, also features a salon, in which Geuke - who opened Adorn in 2012 - will remain a hair stylist.

Reimnitz said the transition has so far been easy, and she hopes within the next few months she can add a new component to boutique: online shopping.

"The first big goal is to get an online store going and expand in that direction," Reimnitz said. "I know we have a lot of people that love shopping at Adorn that live in Chamberlain, Corsica, Kimball, Plankinton that can't always make it to Mitchell, so we want to be more accessible."

Accessibility and garnering more attraction to the downtown area are also goals for Jasmyn Lang, who became the official owner of Get Pinned - located at 210 N. Main Street - on March 1.

Former owner and seamstress, Catina Kost, was overwhelmed with business and opened a separate shop, Sew605, earlier this month nearby, Lang said. This allowed Lang to finally fulfill one of her longtime dreams: own her own business.

Get Pinned - which Lang plans to call Get Pinned: Handcrafted Marketplace - features a "little bit of everything," with furniture, decor, baby items, body products and handmade crafts.

"There's something for everybody in the store," she said.

It's been a month since Lang took over and she said it's a bit overwhelming, but she doesn't plan to back down. Beginning soon, she will hold more classes for her customers in creating crafts such as leather cuffs, signage, string art, letter blocks or even making bath bombs, Lang said.

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Having two new faces will do nothing but better the downtown area, said Jen Johnston, the executive director for Mitchell Main Street and Beyond.

"I think it's fabulous that both prior owners were able to transition to these young entrepreneurs and keep business alive on Main Street," Johnston said.

Johnston added that while people continue to shop online and large retailers, she foresees a "fresh market" that will look to boutiques and speciality items seen on Mitchell's Main Street.

And Lang and Reimnitz agree. As Mitchell residents and new business owners, both are big supporters of shopping local to support fellow community members.

"It brings more vibrancy and liveliness to the community when you have locally owned boutiques, restaurants and anything you can think of," Reimnitz said. "It just adds that unique flair to our community that makes people want to live here and do their business here."

Megan Reimnitz recently took over as owner of Adorn Boutique located at 116 N. Main Street in downtown Mitchell. (Matt Gade / Republic)
Megan Reimnitz recently took over as owner of Adorn Boutique located at 116 N. Main Street in downtown Mitchell. (Matt Gade / Republic)

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