Businesses team up to sponsor #100in100walkrunbike

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Three Mitchell businesses and the Mitchell Area Chamber of Commerce are partnering up for a 100-day challenge.

On June 1, Ron's Bike Shop, Anytime Fitness, Sun Gold Sports, and Mitchell Area Chamber of Commerce are encouraging all ages to complete 100 miles in 100 days through walking, biking, or running.

Anytime Fitness owner Emily Hohn received a text message one night from member Lori Baye, who suggested the idea after pointing out Sioux Falls did a similar challenge.

That got the ball rolling among the local businesses.

“It’s been awesome,” Hohn said. “The response from everybody has been great. It’s just one small business helping out the other.”


Participants are asked to use the hashtag #100in100walkrunbike in order to be entered for prizes at the end of the 100 days. Prizes will be awarded from Sun Gold Sports, Ron's Bike Shop, Anytime Fitness and the Mitchell Chamber.

Kourtney Denne, whose husband Cody and family owns Ron’s Bike Shop, was instrumental in starting up the challenge to promote an active lifestyle during the pandemic.

“We wanted people to still get out and be active in a healthy way,” Kourtney Denne said. “We know COVID is changing so much and we figured this was something people could do as a family and get out and we just figured it would be a good thing.”

The participation numbers have been overwhelming through the first two days. More than 700 people liked the event on Facebook and a host of people have posted pictures of their workouts on social media platforms.

“I have not seen so much social media activity with exercise and miles in one day in a long time and that was really refreshing,” Hohn said.

Participants are also encouraged to purchase a T-shirt through Sun Gold's website. All proceeds will be donated to the Abbott House, which is a private charity that provides residential treatment, therapeutic foster care and independent living programming for young people between the ages of 7-17.

“I think community support is more important than ever,” said Charlie Bates, who owns Sun Gold Sports. “I think it helps engage people into doing stuff that’s safe. That’s fun. That’s outdoors. It’s just overall a great program.”

The challenge will continue until Sept. 9 and a downtown event is being planned for the participants at the end of the 100 days.


Sonya Moller, who is the Chief Operating Officer of the Mitchell Chamber and Convention Visitors Bureau, was all on board with the challenge. She said it was an easy decision because of the health benefits and it also involves a local charity.

She’s also participating in the challenge.

“I started this journey on June 1 and I saw the sun rise for the first time in a long time,” Moller said. “I think that it provides opportunities for community members to get out and explore our community. Get on our bike trails, our walking trails, do some hiking over by the lake and just explore our community.”

Hohn also said the annual Mitchell Area Community Triathlon has been canceled this year. It was scheduled for June 13. The organizers considered doing a virtual route for the swimming portion. But most of the state’s pools are closed and they decided to postpone it until next year.

“We decided to forego that and decided to get everybody involved and do a community event instead,” Hohn said.

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