DIMOCK-The sounds of sizzling burgers, hotdogs, laughter and music filled the air Saturday afternoon during Dimock Cheese's Fun Day and Cheese Fest at its new facility located on the corner of Highway 37 and West First Street in Dimock.
During the Fun Day, Dimock Cheese celebrated the grand opening of its new building with over 200 of their customers from across the state.
The idea for a Dimock Fun Day wasn't anything new. Co-owner Drew Muntefering said Dimock had a Park Fun Day back in the 1990s.
"We wanted to start something like that again," Muntefering said. "And celebrate with our customers."
The come-and-go event included Dimock Cheese tasting, local wines and beers, music played by Mogen's Heroes, inflatables, and two food venues run by the Dimock Knights of Columbus and Hungry Dog. Event goers also could tour the new facility and browse the various local food, drink and Dimock Cheese products in the new retail store.
"Our main focus is to put many local products in our store," Muntefering said.
The new inventory includes Gaylen's Popcorn, Honke's Moppin Sauces, South Dakota Pizza, topped with Dimock Cheese, South Dakota State ice cream and local beers among several others.
Since moving into the new building on May 10, the company has seen an increase in traffic flow through the facility.
"Moving to the new location near the highway has increased our exposure," Muntefering said.
The opening of a larger facility has always been a goal of the four co-owners, and Muntefering said they were very happy with the end product.
In addition to the company's office headquarters, retail store, refrigeration space and packaging and labeling center, the site has a pull-through driveway to accommodate customers visiting with trailers and campers. Store operation hours also changed to 7 a.m. to 6:30 p.m. Monday through Friday and 7:30 a.m. to 2 p.m. on Saturday.
Muntefering said all the changes focus on helping the company's customers who have supported them for years.
"We've got a lot of positive feedback from our customers," Muntefering said. "It's really good to see."