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Black Hills State students creating Super Bowl ad for school

(Metro Creative photo)

RAPID CITY (AP) — Students at Black Hills State University are getting a shot at creating their own advertisement for the college that will air locally in western South Dakota during the Super Bowl.

To find the best commercial, school officials are holding a contest in which students must focus their advertisements on the school's new tagline, "Where Anything Is Possible." The school will select the best advertisement submitted and it will be broadcast by the NBC affiliate in the Black Hills, the Rapid City Journal reported.

"We are looking for student input because this is their university," said Kimberly Talcott, a spokeswoman at the university. "We really want student input and student ownership of the marketing campaign."

The finished product will air during the game and is expected to be seen by about 75,000 people.

Depending on how many entries they receive, school official said they may use some of the videos and advertisements that don't win for university events and other marketing purposes.

A full video is not required for entry into the contest. Storyboards for videos, rough concept sketches and ad copy will be considered, too.

Winners will receive prizes including iPads, cash and gift certificates, Talcott said.

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