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New Sioux Falls fitness center targets older folks

SIOUX FALLS (AP) -- A new fitness center in Sioux Falls is targeting an older market. The programs by Minnesota-based Welcyon are designed for people over 50, and emphasize personalized strength training, balance, aerobics and flexibility.

The company's strength training equipment, made in Finland, uses a card reader to track individual progress and set resistance. Jesse Reisch, the local franchisee, said the initial response in Sioux Falls has been strong, and he doesn't rule out future locations.