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Woelfel Diamonds attends national jewelry buying show in Ky.

Brad Jamison and Bryan Rickel from Woelfel Diamonds recently attended the 2013 Retail Jewelers Organization Fall Buying Show in Covington, Ky.

The event, tabbed Gold Standard, allowed jewelers the opportunity to share business ideas, purchase new items at pre-negotiated prices and network with peers.

"Purchasing jewelry at pre-negotiated prices at the RJO show is critical because we're able to pass along the savings to our customers," Jamison said. "We also bring home a better understanding of current trends and marketing strategies."

Hundreds of jewelers learned about business strategy and effective communication among other topics while enjoying the attractions of the host city that included a Kentucky Derby-themed award gala.

For more information about Woelfel Diamonds or to view some of their new purchases, visit them at 218 N. Main in Mitchell or online at