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Mitchell’s Riggs selected for Beef Ambassadors

PIERRE — The South Dakota Beef Ambassador Contest was held July 24 in Huron. Sponsored by the South Dakota Beef Industry Council (SDBIC) and the Beef Checkoff Program, the contest selects youth spokespersons to represent the state’s beef cattle producers at various promotional events throughout the year.

This year’s beginner winner was Kathryn Loewe from Lennox and the junior winner Shelby Riggs, from Mitchell. The senior ambassador position stands vacant until next year.

The junior contestants were judged in four areas including a media interview, education and outreach/personal interview, consumer promotion and issues response.

Riggs said she prepared to compete in the junior competition by studying the materials SDBIC provided her before the contest and reading up on current issues within the beef industry.

“I was surprised and pleased by the welcoming atmosphere provided by everyone at the contest,” Riggs said. “The mock interview was more challenging than I had anticipated, as it required me to find a balance between incorporating knowledge of the industry and adding my personal stories and opinions.”

Riggs enjoys showing cattle and horses, as well as competing in rodeos. She is active in 4-H and FFA. Riggs said she is proud to represent the beef industry and looks forward to her year as the 2014 South Dakota Junior Beef Ambassador.

“Not only is the beef industry an integral part of South Dakota’s economy, but our producers truly care about their animals,” she said.

— Source: South Dakota Beef Industry Council