Advertisements are a tricky business. They’re an integral ingredient of a newspaper and they help pay the bills for all of the things that we do.
Yet I’m learning that they can be just as controversial, and sometimes more, as many of the stories we write.
It was hard to watch the new movie “The Dilemma” without considering the true meaning of the word “dilemma.”
So many people use that word incorrectly. And when this newspaper lets slip an improper use of “dilemma,” a former boss here is quick to pounce, sending e-mails reminding us what the word really means.
I often hear people say they’ve got a dilemma on their hands. Maybe they can’t decide between going to lunch or working through the noon hour. Maybe they can’t decide between the BLT or the club sandwich.
When a microburst rolled through Mitchell in 2000, it hit with ferocity that Mitchell hadn’t seen since a tornado flattened buildings and injured 32 people in 1962. The microburst caused millions of dollars in damages, left a few people homeless and, worst of all, came unexpectedly.
The microburst isn’t like the tornado, its ugly cousin. As far as I know, microbursts don’t appear on radar and special sirens do not typically announce their rude arrival. Not good.
By my estimates, there have been approximately 5,700 editions of The Daily Republic printed since I started as a sports reporter here back in 1991. That’s 307 editions a year for almost 19 years, and until Saturday, I had little knowledge of how they get to your doorstep each morning.
So with a nod toward the television show “Undercover Boss,” the new publisher at The Daily Republic spent the morning delivering papers to the subscribers who live in my neighborhood, in the extreme southwest corner of town.
The telephone calls, e-mails and texts came pouring into my cell phone in the minutes after that ball came looping at me. It had been a moment televised throughout the Midwest as the Minnesota Twins showed off their new ballpark Saturday against the St. Louis Cardinals.
Friends and acquaintances who saw it on TV sent messages to congratulate me for catching a foul ball during my first game at the Twins’ plush new digs.
Alumni yelled, writhed and twitched during matches.
Fans, at times, were rabid.
And the young daughter of an assistant coach quietly turned cartwheels off to the side as her mother looked on.
Just a typical night of wrestling at the high school gymnasium, where on Friday, the Kernels rallied from a deep deficit and a former sports editor caught himself writhing, yelling and hoping — just like the other few hundred in attendance.
“Deep frying a turkey,” the press release says, “can be a hazardous endeavor.”
Numerous Thanksgiving related press releases are sent to newsrooms across America in the weeks leading up to the holiday, most of which at best prompt a smile from editors who likely only glance at the self-promoting prose before tossing it away.
The ladies love the long ball, an old television commercial used to proclaim.
Maybe that’s why typical advice-seekers ask Dakota Wesleyan University golf coach Adam Anderson how to improve their long game.
“More people probably want to know how to hit their driver longer or straighter,” Anderson said after playing 18 holes Thursday afternoon. “It’s frustrating for me because if I could change one aspect of everybody’s game, it’s their chipping and putting, rather than their driving.”
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