Billboards in South Dakota can be as much as 2,400 times the size of a license plate, but it’s typical for a motorist to pay a bigger state fee for a plate than a sign company pays for a billboard.
Part of the reason for that surprising contrast is that South Dakota’s billboard permit fees have gone unchanged for 24 years, since 1985. The biggest billboard size allowed in South Dakota is 1,200 square feet, and the annual fee for a billboard of that size — the size of some homes — is $32.
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