Study shows SD residents don’t eat enough fruits and vegetablesSouth Dakotans don’t eat enough fruits and vegetables, and state officials are trying to change that, 30 seconds at a time.
By: AP , The Associated Press
South Dakotans don’t eat enough fruits and vegetables, and state officials are trying to change that, 30 seconds at a time.
The state Health Department is spending $24,000 to air TV commercials aimed at cajoling state residents to eat healthier.
Centers for Disease Control and Prevention data show that South Dakotans have the lowest vegetable intake in the nation, State Nutritionist Kristin Biskeborn said,
“South Dakota does very, very poorly on fruits and vegetables and on vegetables in particular,” she said.
South Dakota’s dismal rating comes from CDC surveys of people’s habits. Federal data in June showed 13.7 percent of South Dakota teenagers — fewer than one in seven, — eat three pieces of fruit a day, compared with 22.4 percent nationally. Adult surveys showed similar results.
Health officials are at a loss to explain why.
“Is it access to fresh fruit and vegetables, or is it a busy society that goes for convenience foods?” said Mary Michaels, government relations director for the American Heart Association in South Dakota.
The commercial done by Hot Pink Ink, a Rapid City agency, uses a rap lyric set to guitar to urge people to eat five fruits and vegetables per day.
“Taste it, crunch it, smack it, love it, break it, dip it, eat it, yum,” a man’s voice says as a sequence of visuals flashes from kiwi to avocado to watermelon with images of smiling faces, a green salad bowl and a stir fry pan with peppers. The commercial ends with “Two fruits, three veggies, every day, because more matters.”