SD’s Mega Millions retailers left sign-lessPIERRE — How much was that record-smashing Mega Millions top prize Friday? You wouldn’t know from the signs the South Dakota Lottery uses at retail outlets to display lotto jackpots.
By: Bob Mercer, Republic Capitol Bureau
PIERRE — How much was that record-smashing Mega Millions top prize Friday? You wouldn’t know from the signs the South Dakota Lottery uses at retail outlets to display lotto jackpots.
That’s because Mega Millions, even though it’s sold in South Dakota, isn’t promoted on the electronic signs.
The signs were set up for only four games — Powerball, Hot Lotto, Wild Card 2 and Dakota Cash — and new ones weren’t purchased when Mega Millions was added to the South Dakota Lottery’s line of gambling products.
The absence of Mega Millions on the signs came up Friday during a meeting of the state’s Lottery Commission.
Commissioner Dick Werner, of Huron, questioned the lottery’s director, Norm Lingle, about the situation.
Lingle said retail outlets that are part of the lottery’s network for selling lotto tickets have been provided 17-inch flat-screen monitors that are used inside the businesses to advertise jackpot amounts, including for Mega Millions.
He added that discussions are in progress for new jackpot signs and a proposal will be brought to the next commission meeting.
Werner had raised the topic in the past.
“It would be like not advertising the price of gas outside a gas station and expecting people to come in to ask what the gas price is,” he said Friday.
Lingle said there is a possibility to distribute new signs this fall.
The jackpot amount, by the way, was reported at an estimated $640 million Friday afternoon.