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Sturgis finalizing deal with new 'major' marketing company

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STURGIS (AP) -- The city of Sturgis is finalizing an agreement with a marketing company that is owned by the New York Yankees baseball team, the Dallas Cowboys football team and a major investment fund.

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Mayor Mark Carstensen tells the media that it's "the major leagues" of marketing.

Legends Sales & Marketing vice president John Alper says the company sees enormous potential in working with the South Dakota community that hosts the annual Sturgis Motorcycle Rally, the largest motorcycle rally in the nation.

The city's previous sponsoring agent was Motoring USA. That contract was not renewed after last year's rally.

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