Sturgis bar says it will drop 'Easyriders' name
STURGIS (AP) -- The owner of a Sturgis bar being sued by a motorcycle magazine publisher for dropping the Easyriders brand says it will continue as Sturgis Saloon Company.
Scott Upton of Fargo, N.D.-based KSLB&D Inc. says the former Easyriders Saloon & Steakhouse is no longer associated with that brand.
He says KSLB&D will also operate a Hooters during the 2012 Sturgis Motorcycle Rally in a spot between its saloon and the former Broken Spoke, a business it acquired and renamed Sickies Garage.
The suit filed by Paisano Publications LLC in Los Angeles last week accuses the bar of breaching contract by covering up its Easyriders logos and acting as their own sales agent for vendor space.
Upton says the company denies the allegations in Paisano's complaint and will seek all recoverable damages.