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South Dakota State University’s trademark ice cream was recently treated to a packaging facelift. The new container features grass around the bottom and the cows that are on the Dairy Bar’s wallpaper. (SDSU Foundation photo)

SDSU’s favorite sweet gets fresh look

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By Jordan Smith

SDSU Collegian

BROOKINGS — From start to finish, South Dakota State University creates, manufactures and sells its trademark SDSU Ice Cream.

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To go along with it, there’s a new look to the packaging, showing a connection to a popular ice cream hangout on campus — the Dairy Bar.

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