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Mattress Firm opens store in Mitchell

Mattress Firm will celebrate its grand opening on June 21 in Mitchell.

A company news release said this store has special meaning for the company's co-founder, Harry Roberts, because the 4,200-square-foot store in the Highland Mall is located in his hometown. All are invited to the opening, where guests will enjoy refreshments, raffle prizes and deep discounts on merchandise throughout the store.

The first Mattress Firm opened its doors in Houston on July 4, 1986. Over the past year, the company has already opened two stores in Sioux Falls. A third will open on July 12 on Arrowhead Parkway.

"This has been an incredible journey and I'm so happy to be able to serve the community I grew up in," Roberts said.

Harry has partnered with his brother, Charlie, in Mattress Firm's South Dakota expansion. His Sioux Falls-based nephew, Paul Hollister, acts as the managing partner of the stores.