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GUEBERT: Where's my cow insurance?

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It was evident from the hello that the South Dakota rancher had practiced his pitch before he dialed my office.

"I'm (so and so)," he said in a clipped, clear voice, "an independent cow-calf producer west of the (Missouri) river with 500 cows. I'm calling with one question: Where do I go to sign up for revenue-based cow-calf insurance?"

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