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Country acts most profitable during Corn Palace Festival

The Corn Palace Festival concert featuring country acts Josh Turner and The Band Perry was the most profitable for the city of Mitchell this year.

The city paid Turner $50,000 for his show and The Band Perry, which opened for Turner, was paid $22,000.

Corn Palace Director Mark Schilling said the city was lucky to land The Band Perry just as its star was rising in Nashville.

"By next year, they may be ahead of Josh Turner," he said.

The concert drew 3,018 people and generated $117,495. That means the profit from ticket sales was $45,495.

Country star Tanya Tucker, who filled in for an ailing Loretta Lynn, was paid $38,500 for her show, which drew 2,186 people and raised $65,660, giving the city a $27,160 profit.

The Happy Together Tour featured 1960s and 1970s pop stars such as The Turtles and Mark Lindsay. The show cost the city $45,000. It drew 1,865 people and generated $58,600 in revenue, clearing $13,600.

Two of the shows lost money.

38 Special drew 1,096 people and raised $22,380, but cost the city $35,000, meaning there was a $12,620 loss.

"We haven't had a lot of luck with classic rock acts lately," Schilling said.

Pop singer/actress Emily Osment drew 965 people and generated $11,625 but was paid $30,000, meaning there was an $18,375 loss.

Schilling said it's important to offer shows for all age groups and interests. Having a show for young people introduces them to concerts at the Corn Palace, he said, and gives them something to do at the annual festival aside from going to the carnival.

In addition to the revenue and expenses related to the entertainers, there were various expenses and revenues connected to staging, advertising and concessions.

In all, the 2011 Corn Palace Festival, along with a pedal-pull event and the Polka Festival, turned a profit of about $29,000, which was reported Monday night to the City Council.

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