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Avera announces cancer program rebranding

Avera Health is rebranding its cancer programs across the system as Avera Cancer Institute to represent a brand promise of consistent quality of care and service, regardless of location.

Avera Cancer Institute is comprised of six regional centers and 40 outreach sites. The six regional centers are in Aberdeen, Mitchell, Pierre, Sioux Falls, Yankton and Marshall, Minn.

Existing cancer centers at Aberdeen, Mitchell and Yankton will be renamed Avera Cancer Institute.

"The Avera Cancer Institute is one institute, dedicated to providing the best possible care, wherever patients happen to walk through the door," said Dave Kapaska, DO, Regional President and CEO of Avera McKennan Hospital and University Health Center, and administrative leader of the Avera cancer service line. "We make a brand promise that if you come to one of our sites, you will experience Avera's approach to cancer care."

The Avera Cancer Institute concept does not mean every service is duplicated in every community, but patients receive the same high quality of care, evidence-based best practices, and clinical guidelines and pathways.

"Patients have a seamless experience. They are treated compassionately as a human being — not a number," Dr. Peterson said.