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Arens' Euforia Clothing wins Mitchell Telecom's Project Do Good

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Arens' Euforia Clothing wins Mitchell Telecom's Project Do Good
Mitchell South Dakota 120 South Lawler 57301

Noah Arens and his lifestyle brand Euforia Clothing Co. have won the Work category of Mitchell Telecom’s Project: Do Good competition.

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The category targeted business ideas from would-be entrepreneurs, offering seed money, space and services to the winning idea.

Noah Arens  Arens will receive $5,000, a year of free Mitchell Telecom service and access to Mitchell Telecom’s office and warehouse space to launch his business.

“We love Noah’s passion and vision for his new business venture as well as the potential it possesses,” said Ryan Thompson, Mitchell Telecom’s general manager and CEO, in a news release. “I personally look forward to seeing Noah develop and grow Euforia, and I’m excited to see what impact it could have on the Mitchell community.”

Euforia will be a clothing company targeting teens and young adults that are passionate about extreme sports and urban apparel. The company expects to bring a unique approach to the market by utilizing its Midwest roots to transcend industry norms and develop an iconic brand within the extreme sport apparel space.

Euforia joins previously announced winners in other Project: Do Good categories. The campaign received nearly 70 ideas, from which the 15 winning projects split $30,000 in cash and in-kind support pledged by Mitchell Telecom.

“Project: Do Good has outperformed our wildest dreams and the number of great ideas offered is a credit to the community as a whole,” Thompson said. “Mitchell Telecom is looking forward to the next step in the process and helping all of our winning ideas get implemented to start bettering our community.”

Mitchell Telecom provides broadband Internet, digital cable television and telephone services in Mitchell and is a subsidiary of Santel Communications.

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